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As the World Thought Leaders on Customer Experience, Coli...
Michael Baker, Susan Hart
Analyses the nature of product strategy and the managemen...
John Beech, Simon Chadwick
The Marketing of Sport explores the latest developments i...
Ed Little, Ebi Marandi
Using case studies and examples the authors summarize the...
Tony Kent, Ogenyi Omar
Retailing provides a clear and comprehensive introduction...
David Gilbert
Building on the first edition, the text starts by looking...
Helen Peck, Martin Christ...
Arranged in six sections, this title gives marketing prac...
Ruth M. Farrington
Sales Mastery Essentials Made Simple provides a proven st...
Anthony Iannarino
In The Negativity Fast: Proven Techniques to Increase Po...
Matt Doyon
In Revenue Revolution: Designing and Building a High-Perf...
Howard Pong-yuen Lam
This book is meant for readers with little or no experien...
Melissa Barrett, Massimo ...
This book presents a practical guide to help businesses n...
Carlos Vargas
Sustainable Finance Fundamentals provides an accessible o...
Piotr Wachowiak, Anna Dab...
The contribution of this book is the development of the a...
Julie Atherton
Create a long-term, integrated customer engagement strate...
Rupa Rathee, Pallavi Rajain
Pantea Foroudi, Maria Tere...
This book investigates and explores the impact of digital...
Maria Teresa Cuomo, Pantea...
The book brings together international contributors to pr...