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    Frances Brassington, Steph...
    An introduction to marketing from a European perspective,...
  • Michael R. Solomon, Gary ...
    Consumer Behaviour Third European Enhanced Media Edition...
  • Frances Brassington, Steph...
    Useful for first-time marketing students, this book leads...
  • Marketing Communications (Paperback / softback)
    Chris Fill
    Marketing Communications, 5th edition is the most complet...
  • Principles of Marketing (Paperback / softback)
    Philip Kotler, Gary Armst...
    Covering exciting new topics such as Sustainability, this...
  • Strategic Marketing Management (Paperback / softback)
    Colin Gilligan, Richard M....
    Contains chapters on 'The Nature and Role of Competitive ...
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  • Marketing (Paperback / softback)
    Sally Dibb, etc., Simkin, ...
    Derived from the American text by Pride and Ferrell, this...
  • Marketing Management and Strategy (Paperback / softback)
    Peter Doyle, Phil Stern
    A practical management guide to the ideas in marketing an...
  • Marketing Changes (Paperback / softback)
    Susan Hart
    This is a core text for students at undergraduate level a...
  • Essentials Of Marketing (Paperback / softback)
    Geoff Lancaster, Lester M...
    Synthesises marketing knowledge to present the fundamenta...
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  • Brand New Name (Paperback / softback)
    Jeremy Miller
    Miller delivers a proven, step-by-step brand naming proce...
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  • This is Marketing (Paperback / softback)
    Seth Godin
    For the first time Seth Godin offers the core of his mar...
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  • Logo Design Love (Paperback / softback)
    David Airey
    In Logo Design Love, Irish graphic designer David Airey b...
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  • Do Purpose (Paperback / softback)
    David Hieatt
    In Do Purpose, David Hieatt offers insights on how to bui...
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  • Trust Me, I'm Lying (Paperback / softback)
    Ryan Holiday
    A malicious online rumor costs a company millions.
  • Graham Hooley, Brigitte N...
    Marketing Strategy and Competitive Positioning 5e deals w...
  • John A. Dawson, Roy Larke...
    Takes a strategic approach to international retailing, ex...
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  • Marketing for Tourism (Paperback / softback)
    J. Christopher Holloway
    This fourth edition provides an introduction to the gener...
    From £53.93