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Global Franchising Operations Management

Cases in International and Emerging Markets Operations

By (author) Ilan Alon
Format: Hardback
Publisher: Pearson Education (US), Upper Saddle River, United States
Imprint: Financial TImes Prentice Hall
Published: 19th Apr 2012
Dimensions: w 163mm h 234mm d 21mm
Weight: 430g
ISBN-10: 0132884143
ISBN-13: 9780132884143
Barcode No: 9780132884143
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Synopsis
This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.

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