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Corporate Social Responsibility: A Very Short Introduction

Very Short Introductions

By (author) Jeremy Moon
Genres: Business ethics
Format: Paperback / softback
Publisher: Oxford University Press, Oxford, United Kingdom
Published: 11th Dec 2014
Dimensions: w 114mm h 174mm d 10mm
Weight: 136g
ISBN-10: 0199671818
ISBN-13: 9780199671816
Barcode No: 9780199671816
Synopsis
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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