Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times -- Dominic Sandbrook * Daily Mail * The most influential public intellectual in the Western world right now * New York Times * Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend -- Chris Evans In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star * Observer * Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin -- Amol Rajan * New Statesman * Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer -- Gina Miller It is that rare thing: self-help that might actually be helpful * New Statesman * Fascinating ... Peterson is brilliant on many subjects -- Bryan Appleyard * Sunday Times * One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned -- Matthew d'Ancona * Guardian * Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years -- Tim Lott * Spectator * The most sought-after psychologist in the world * Psychology Today * A wonderful psychologist -- Malcolm Gladwell Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery * Toronto Star * The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future -- Camille Paglia Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man * Spectator * A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician -- Melanie Reid * The Times * Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines * Psychology Today * 12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it -- Howard Bloom, author of 'The Lucifer Principle' Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital -- Melanie Philips * The Times *