"... the vast numbers of books devoted to the subject... have done little to improve the situation... Andrew and Mary Bragg's Developing New Business Ideas might just be the book to change much of this... If this book can help investors and would-be entrepreneurs in this area it will do not just them, but also the economy as a whole a great service." Roger Trapp, Independent on Sunday



"Entrepreneurship is the lifeblood of business - the embodiment of an idea's potential.

But too many ideas - and too many companies - flounder and fail because they are not developed properly. You might have an idea that will change the marketplace forever, but it is no more than a dream or a fantasy if you cannot make it work.



The Braggs' book shows how to take that first naked idea, that aspiration, and shape it into a form that can be successfully put into action. They show clearly how creativity can and should be applied to every single stage of the idea development process, and use a helpful step by step process to help you turn your idea into entrepreneurial reality.



Developing New Business Ideasis a truly original book with a fabulous blend of lessons and inspiring real business stories. Most importantly, it demonstrates in a practical and easy to understand manner how to put creativity and innovation into action."



Lord Bilimoria CBE DL, founder and Chief Executive, Cobra Beer



"Having had your bright, fresh, original idea, the really hard part is turning it into successful reality. By detailing four structured steps to developing saleable products or services from that first idea, this excellent and imaginative guide significantly simplifies that task. Essential reading for all would-be entrepreneurs."
Trevor Baylis OBE, the inventor of the clockwork radio



"Andrew and Mary Bragg have assembled a fascinating and formidable cast of entrepreneurial thought-masters to demonstrate the power of their own effective and crystal-clear principles of idea generation, development and implementation - lessons that anyone can exploit. Their book is a wonderful read which is a powerful idea - or rather set of interlinked ideas - in itself. Read, enjoy, learn, do - and profit."
Robert Heller, management writer and founding editor ofManagement Today


"If you are eager to leave the corporate rat-race for an entrepreneurial journey, the Braggs' Chapter Four is your ticket out. Thanks to this book, finding a viable new business idea just got easier."

Professor John Mullins, London Business School, author of The New Business Road Test

"Developing New Business Ideas forges a unique and powerful link between creativity and innovation. Many innovation models begin with a new business concept and proceed to describe what steps must be taken to develop, evaluate, and bring the concept to market. It is almost as if such models assume new business concepts are ripe for the picking and that successful innovation relies primarily on analysis and implementation.

Bragg and Bragg highlight how creativity is essential to the 'front-end' of the innovation process. They explain how the creative process can be explicitly employed to identify business opportunities and to develop original ideas in response to such opportunities. These real-life stories, in combination with an array of practical creativity tools, render this book both an enjoyable read and profoundly useful.

Developing New Business Ideas

has the potential to help many people realise their dreams."

Gerard J. Puccio, Ph.D., Chair and Professor, International Center for Studies in Creativity, Buffalo State College - State University of New York

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