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Grinding it out

The Making of Mcdonalds

By (author) Ray Kroc
Format: Paperback / softback
Publisher: St Martin's Press, New York, United States
Published: 1st Jul 1990
Dimensions: w 110mm h 175mm d 15mm
Weight: 126g
ISBN-10: 0312929870
ISBN-13: 9780312929879
Barcode No: 9780312929879
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Synopsis
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

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Newspapers & Magazines
"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, Esquire magazine

"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --West Coast Review of Books

"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --Philadelphia Sunday Bulletin