🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£35.81
RRP: £38.00
Save £2.19 (6%)
Printed on Demand
Dispatched within 7-9 working days.

The Economics of Franchising

Genres: Franchises
Format: Hardback
Publisher: Cambridge University Press, Cambridge, United Kingdom
Published: 11th Apr 2005
Dimensions: w 152mm h 229mm d 21mm
Weight: 640g
ISBN-10: 0521772524
ISBN-13: 9780521772525
Barcode No: 9780521772525
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

New & Used

Seller Information Condition Price
-New£35.81
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
'This superb book will become the standard reference for understanding the economics of franchising. Extending their previous research, these outstanding scholars assemble new data sets to establish basic facts and explode several pervasive myths about franchising. How fast is the already significant amount of franchising growing? Are franchisees more likely to succeed than independent businesses? What are the typical terms of a franchisee's contract and why? The authors answer these and other fascinating questions with a keen economic intuition and with precision. The book is a must reading for students of industrial organization and contracting.' Dennis W. Carlton, University of Chicago 'In The Economics of Franchising, Blair and Lafontaine have provided an exceptionally comprehensive and cogent treatment of franchise law and economics. They have made complex economic analysis accessible and at the same time have revealed the hidden complexity behind some of the naive misconceptions associated with franchising. But what I liked best was their ability to treat each topic with a blend of managerially relevent discussion and formal analysis. It is a book that will appeal to anyone with a business, legal or research interest in franchising.' Patrick Kaufmann, Boston University 'Blair and Lafontaine have produced the definitive work on franchising arrangements, a detailed theoretical and empirical analysis that provides fundamental insight not only into the economic relationship between a franchiser and its franchisees but into vertical contractual relationships more generally. The rigorous documentation of how particular terms in the franchise contract solve inherent economic tensions in the relationship is an extremely valuable contribution to our knowledge of how franchising contracts, as well as business arrangements more generally, work.' Benjamin Klein, University of California, Los Angeles 'A book on franchising by the experts in this field is a welcome addition. It will be extremely valuable for both teachers and researchers.' Jeffrey M. Perloff, University of California, Berkeley