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Principles of International Marketing Research

By (author) Len Groves
Format: Paperback / softback
Publisher: John Wiley and Sons Ltd, Oxford, United Kingdom
Imprint: Blackwell Publishers
Published: 23rd Jul 1994
Dimensions: w 152mm h 229mm d 8mm
Weight: 219g
ISBN-10: 0631193553
ISBN-13: 9780631193555
Barcode No: 9780631193555
Synopsis
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

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