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Instagram Rules

The Essential Guide to Building Brands, Business and Community

By (author) Jodie Cook
Format: Paperback / softback
Publisher: White Lion Publishing, United Kingdom
Published: 27th Oct 2020
Dimensions: w 150mm h 200mm
ISBN-10: 0711251762
ISBN-13: 9780711251762
Barcode No: 9780711251762
Synopsis
Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. LEARN the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. CREATE a personalised Instagram strategy, whatever your business is.APPLY INSIGHT from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. READ as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

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