🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£23.99
Out of Stock

Precision Marketing

Maximizing Revenue Through Relevance

Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd May 2012
Dimensions: w 156mm h 234mm d 12mm
Weight: 324g
ISBN-10: 0749465352
ISBN-13: 9780749465353
Barcode No: 9780749465353
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book... then give it your CEO" * Joe Pulizzi, Founder, Content Marketing Institute * "If you read only one book on marketing this year, Precision Marketing stands alone as the obvious choice" * Aaron Harber, CEO, American Research Corporation * "Are you simply creating marketing campaigns to satisfy your own ego? That's what most companies do, even though highly sophisticated tools exist to help you reach individual buyers directly with information they appreciate. Precision Marketing is your guide to creating relevance to your buyers and driving success for your business" * David Meerman Scott, bestselling author of "The New Rules of Marketing & PR" * "Powerful! This book is a real-world account of becoming a social business through the use of data to drive customer engagement. Read this book if you are a business leader who wants to be set apart and deliver improved results" * Sandy Carter, Vice President - Social Business Evangelism, IBM *