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Creativity at Work
Supercharge Your Brain and Make Your Ideas Stick
With the latest theories on creative thinking, psychologist Ros Taylor investigates the pre-requisites needed in any organisation for creativity to flourish. With a ground-breaking new study taking in 1000 participants from organizations around the world, Creativity at Work delivers astounding results, revealing common misconceptions around what creativity is and how it manifests itself and helping you to discover how to maximize your own unique approach to creativity.
Providing a fascinating journey through the history of psychological thinking and an illuminating take on the neuroscience behind every idea, Creativity at Work provides tools and techniques to ensure teams and organisations can innovate effectively and sustain that competitive edge. Along with examples of creative practices in organisations around the world, this fascinating and practical guide will help you enhance your creativity, deliver and develop initiatives with confidence and ensure you are never stuck for an idea again.
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What Reviewers Are Saying
"Challenges the traditional definition of creativity and highlights how firms are stifling ideas and innovation at a time when it's vital for UK businesses to foster a creative environment in order to stay afloat." The Online Recruitment Resource 20130606 "If you are fascinated by where great ideas come from and could do with a boost to help you come up with more, Taylor's guide is an excellent starting point." HR Magazine 20130701 "This book is alive, it talks and breathes and yes, it listens! Ros Taylor's book is all the more readable because individual experiences are shared in short stories - her own and those of persons interviewed - and because she offers wise and practical tips at the end of each chapter." -- Dimis Michaelides Keynote speaker, leadership and innovation expert