🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£28.99
Out of Stock

Competitive SME

Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

By (author) David James Hood
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Feb 2013
Dimensions: w 156mm h 234mm d 13mm
Weight: 335g
ISBN-10: 0749468505
ISBN-13: 9780749468507
Barcode No: 9780749468507
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained. Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Be the first to review this item. Submit your review now