🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£21.80
RRP: £23.99
Save £2.19 (9%)
Dispatched within 2-3 working days.

Valuable Content Marketing

How to Make Quality Content Your Key to Success

Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Jul 2015
Dimensions: w 156mm h 234mm d 17mm
Weight: 462g
ISBN-10: 0749473274
ISBN-13: 9780749473273
Barcode No: 9780749473273
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

New & Used

Seller Information Condition Price
-New£21.80
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground." * Chris Brogan, CEO of Owner Media Group * "I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation." * Tim Tucker, Content Marketing Consultant and Trainer * "What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands." * Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd. * "Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner." * Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency * "This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed." * Henneke Duistermaat, founder of Enchanting Marketing * "It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!" * Jaya Chakrabati MBE, CEO of Nameless Media Group *