🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£27.00
RRP: £31.99
Save £4.99 (16%)
Dispatched within 2-3 working days.

The Market Research and Insight Yearbook

Transforming Evidence into Impact

Format: Hardback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Jun 2016
Dimensions: w 175mm h 247mm d 19mm
Weight: 703g
ISBN-10: 0749478330
ISBN-13: 9780749478339
Barcode No: 9780749478339
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

New & Used

Seller Information Condition Price
-New£27.00
+ FREE UK P & P

What Reviewers Are Saying

Be the first to review this item. Submit your review now