"Audio Branding: Using sound to build your brand expertly combines the theory and practice of sensory branding in a guide that will be essential to every marketer. I highly recommend this book for your library." * Martin Lindstrom, New York Times bestselling author of Small Data and Buyology * "This book rings true. Written by marketers, not musicians, the authors make it clear why a brand needs its own tailor-made musical vocabulary to thrive. Full of stories and tips, supported by academic studies, and illustrated with cases, it's a great read. A must for anyone who is building or defending a brand today." * Angela Johnson, EVP, Worldwide Managing Director, Ogilvy * "If you can conjure up Intel's audio logo, you can start to understand the power of distinctive proprietary sounds... Just as a visual identity creates coherence across trans-media touchpoints, so does an audio identity. Minsky and Fahey deliver a comprehensive guide to conceiving and designing audio branding in the digital age. This book will help you design with sound." * Robin Landa, Distinguished Professor, Michael Graves College at Kean University, author of Graphic Design Solutions, Designing Brand Experiences, and Advertising by Design * "We've created scores of audio branding concepts in our ideation sessions, but it never occurred to me - nor did I have the tools- to create an audio branding strategy for our clients. The heavens have opened up and the trumpets have sounded, now that I understand the how and why of Audio Branding!" * Bryan Mattimore, author of 21 Days to a Big Idea, and Cofounder & Chief Idea Guy, The Growth Engine Co, An Innovation Agency * "Audio Branding is the piece of marketing we have been missing for years. And no one until now has explained audio as branding in such a strategic way. Minsky and Fahey provide a detailed roadmap and process to get others to hear your brand as well as they see it." * Keith Quesenberry, Assistant Professor of Marketing, Messiah College & Author, Social Media Strategy: Marketing and Advertising in the Consumer Revolution * "Fahey and Minsky not only introduce the concept of audio branding and the steps that marketers need to take, but also teach readers how to be active listeners; an essential skill for anyone trying to make 'sound' decisions (both meanings intended). The authors' cheerful enthusiasm for the subject and well-placed guest essays make it a fun and informative read." * Sam Fishkin, Audio Mixer and Executive Producer, Mix Kitchen * "The research summary of results on driving purchase intent, building brand authenticity, emotional connection and message delivery is compelling. Beyond advertising, and less expected, are the B2B applications at meetings and trade shows, digital applications and retail environment applications. I hadn't thought about these opportunities, or of the research linking food or beverage taste experience and the music being played. Until reading the book, I was not aware of the range of applications and results from audio branding." * Michal Clements, Managing Principal, Insight to Action *