🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£19.99
Out of Stock

Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

By (author) Daniel Rowles
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Dec 2017
Dimensions: w 156mm h 234mm d 16mm
Weight: 332g
ISBN-10: 0749481692
ISBN-13: 9780749481698
Barcode No: 9780749481698
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing * "Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Head of Marketing Innovation, Imperial College Business School * "The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host. of the Digital Marketing Podcast *