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Strategic Marketing Management

Format: Paperback / softback
Publisher: Taylor & Francis Ltd, Oxford, United Kingdom
Imprint: Butterworth-Heinemann Ltd
Published: 30th Nov 2004
Dimensions: w 212mm h 277mm d 49mm
Weight: 2114g
ISBN-10: 0750659386
ISBN-13: 9780750659383
Barcode No: 9780750659383
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Synopsis
* Further materials include: Tutor Resource Pack and "Evolve" site *

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"I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today."

Professor Michael J Baker, University of Strathclyde