🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£24.99
Out of Stock

Hot Rod Empire

Robert E. Petersen and the Creation of the World's Most Popular Car and Motorcycle Magazines

By (author) Matt Stone
Foreword by Ed Iskenderian
Format: Hardback
Publisher: Quarto Publishing Group USA Inc, United States
Imprint: Motorbooks
Published: 27th Sep 2018
Dimensions: w 245mm h 208mm d 22mm
Weight: 880g
ISBN-10: 0760360693
ISBN-13: 9780760360699
Barcode No: 9780760360699
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today. The end of World War II marked the release of pent-up war-years energy and the desire to live. For many this meant indulging in long-denied purchases, like a new car. For another group, including young vets, it meant a return to car building and racing. Money, exciting new cars, and speed parts all flowed freely in post-war America. Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine. From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America. Petersen's magazines were rallying points for all aspects of the car, truck, and motorcycle hobbies, well as nurturing and promoting all aspects from car building to racing to show events. Hot Rod, Motor Trend, Car Craft, Motorcyclist, Off-Road and Four Wheel Drive and some 75 other enthusiast titles dominated magazine racks and provided substantial influence over transportation and numerous other hobbies. Hot Rod Empirecelebrates the birth and explosive growth of the transportation hobby under Petersen's watch.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
a tribute to the man and his magazine empire * ClassicCars.com * I highly recommend this book; auto enthusiasts will find it engaging and it will evoke many memories of automotive times gone by. * JoeSherlock.com * It's jam-packed with hot rodding's biggest personalities...artfully designed for a timeless look...it's sure to be a book you'll reference for decades to come * The Rodder's Journal *