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Point of Sale

Analyzing Media Retail

Format: Paperback / softback
Publisher: Rutgers University Press, New Brunswick, NJ, United States
Published: 30th Nov 2019
Dimensions: w 152mm h 229mm
ISBN-10: 0813595525
ISBN-13: 9780813595528
Barcode No: 9780813595528
Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.

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"Herbert, Johnson, and their authors valuably expand our understanding of media retail- a largely overlooked node of media circulation. The book offers an excellent range of cases, themes, and issues that both ground these processes historically and address adjustments introduced by digital distribution."

"Attention media shoppers! Do not miss this truly original, eloquent argument for retail as an enduring, vital, and complex cultural space in entertainment's digital age."