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Heal's Posters

Advertising Modernism

By (author) Ruth Artmonsky
Format: Paperback / softback
Publisher: Artmonsky Arts, London, United Kingdom
Published: 20th Jan 2020
Dimensions: w 167mm h 209mm d 9mm
Weight: 395g
ISBN-10: 0993587895
ISBN-13: 9780993587894
Barcode No: 9780993587894
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Synopsis
A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these was Heals of Tottenham Court Road - manufacturer, retailer, and, with its top floor Mansard Gallery, the Mecca for Home Counties cognoscenti of 'modernism'. Most furniture manufacturers advertised their wares in the press but Heal's was a rare exception in the industry in its use of posters. Heal's posters not only relay the saga of a pioneering enterprise but provide a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century.

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