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Sport Fans
The Psychology and Social Impact of Fandom
Synopsis
Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as:
the pervasiveness of sport fandom in society
common demographic and personality characteristics of fans
how fandom can provide a sense of belonging, of uniqueness, and of meaning in life
the process of becoming a sport fan
sport fan consumption
and the future of sport and the fan experience.
The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society.
Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.
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What Reviewers Are Saying
"Written by the A-Team of sport fandom researchers, Dan Wann and Jeff James, Sport Fans: The Psychology and Social Impact of Fandom reviews and discusses the importance of the most current research from psychology, marketing, history, sociology, and religious studies examining those rabid followers of sport teams. This book is a must read for anyone who has ever wondered, 'Why do those sport fans act so crazy?' Sport Fans will hold an honored place on my bookshelf and is a resource I will use often in my work." - Rick Grieve, Western Kentucky University, USA