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Moderns

Midcentury American Graphic Design

Format: Hardback
Publisher: Abrams, New York, United States
Published: 19th Sep 2017
Dimensions: w 248mm h 298mm d 36mm
Weight: 2235g
ISBN-10: 1419724010
ISBN-13: 9781419724015
Barcode No: 9781419724015
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Synopsis
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were emigres from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

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