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The Carrot and the Stick

Leveraging Strategic Control for Growth

By (author) William Putsis
Format: Hardback
Publisher: University of Toronto Press, Toronto, Canada
Published: 3rd Feb 2020
Dimensions: w 161mm h 235mm d 24mm
Weight: 530g
ISBN-10: 148750165X
ISBN-13: 9781487501655
Barcode No: 9781487501655
Synopsis
In today's world of interconnected and "always-on" information, companies that succeed are those that compete by leveraging strategic control points. A strategic control point is a part of a market that, if controlled by one party, can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market The Carrot and the Stick uses detailed examples and case studies - ranging from historic cases like Vanderbilt's railroad in New York to current cases like Amazon's control of the value chain - to explain how finding and leveraging points of strategic control can be the key to success in today's convergent, fast-paced markets. The book focuses on how to spot and own potential points of strategic control, how to extend them to multiple markets, what tools and processes can be implemented in order to utilize the principle in practice, and how to "pry loose" existing points of strategic control owned by others. Applicable to all industries, this book can help alter business outcomes.

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