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Furniture Marketing

From Product Development to Distribution

By (author) Richard R. Bennington
Format: Paperback / softback
Publisher: Bloomsbury Publishing PLC, London, United Kingdom
Imprint: Fairchild Books
Published: 24th Jan 2019
Dimensions: w 189mm h 246mm d 24mm
Weight: 826g
ISBN-10: 1501355740
ISBN-13: 9781501355745
Barcode No: 9781501355745
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Synopsis
Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

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