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1000 Retail Graphics

From Signage to Logos and Everything In-Store. 1000 Series

By (author) JGA
Genres: Graphic design
Format: Paperback / softback
Publisher: Quarry Books, United States
Published: 1st Sep 2009
Dimensions: w 161mm h 155mm d 28mm
Weight: 604g
ISBN-10: 1592535496
ISBN-13: 9781592535491
Barcode No: 9781592535491
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.

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