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Famous Brand Names and Their Origins

By (author) Kathy Martin
Format: Paperback / softback
Publisher: Pen & Sword Books Ltd, Barnsley, United Kingdom
Imprint: Pen & Sword History
Published: 1st Feb 2017
Dimensions: w 165mm h 247mm d 12mm
Weight: 545g
ISBN-10: 178159015X
ISBN-13: 9781781590157
Barcode No: 9781781590157
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Synopsis
Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for 'velvet' and 'hook'? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

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