Turn your passions into a thriving business. From finding a niche, to expanding a successful enterprise to new horizons, learn how to turn any business opportunity into a rewarding venture - while avoiding the pitfalls of pursuing a pipe dream. Distilling the key points into down-to-earth, realistic advice, business experts Alison and David Price explain how to create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success. This Practical Guide offers expert insights, case studies and practical techniques to help you begin and prosper on your entrepreneurial journey.