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Selling Science: How To Use Business Skills To Win Support For Scientific Research

Format: Hardback
Publisher: World Scientific Europe Ltd, London, United Kingdom
Published: 16th Oct 2018
Dimensions: w 152mm h 229mm d 8mm
Weight: 346g
ISBN-10: 1786345722
ISBN-13: 9781786345721
Barcode No: 9781786345721
Synopsis
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.

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