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Crisis Communication Strategies
How to Prepare in Advance, Respond Effectively and Recover in Full
By (author)
Amanda Coleman
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Synopsis
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.
Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.
Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience. New & Used
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What Reviewers Are Saying
"If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide." * Oana Lungescu, NATO Spokesperson * "Amanda Coleman's rigorous approach combines global case studies with remarkable front-line experience to describe how our response to a crisis can, and must, be strategic. The definitive crisis communications guide for today." * Donald Steel, global crisis communications practitioner, former Chief Communications Adviser, BBC * "Sets out every aspect of planning for, dealing with and, crucially, recovering from a crisis. Putting people first, this concise and considered book leaves nothing to chance and will help every senior comms professional to hone their skills in this area." * Sarah Hall, MD Astute.Work, CIPR President 2018 and founder, #FuturePRoof * "Refreshingly people-focused, it provides helpful blueprints, top tips and ideas alongside thought-provoking case studies that are relevant and, frankly, cover issues that could happen to any of us. A must-read guide for anyone working in the communications field." * Emma Leech, Director of Marketing and Communications, Nottingham Trent University * "Crisis communications are the ultimate test of a PR professional's ability, and there is nobody more skilled in this field than Amanda Coleman. This book will automatically become the gold standard exposition of what constitutes excellence in this vital area of PR practice." * Francis Ingham, Director General, PRCA Chief Executive, ICCO Executive Director, LGComms * "If you are in senior or middle management in any business you simply must have this book on your desk. Communication in a crisis is very often much more important than any projects a corporation may have." * Maxim Behar, CEO, M3 Communications Group, Inc., ICCO Past President * "If you are facing a crisis, you need to have this book to hand. Amanda Coleman's detailed and thoughtful approach means this book is a must-read for professional communicators. Whether it's your first or countless crisis, you'll find the book an invaluable resource." * Rachel Miller, Director, All Things IC consultancy * "A ground-breaking and essential companion for organizational leaders aspiring to deliver communications excellence in challenging times." * Wendy Moran, Senior Lecturer in Marketing and Public Relations, Programme Leader MSc Public Relations, Manchester Metropolitan University *