🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£22.88
Dispatched within 2-3 working days.

The Commercial Charity

How Business Thinking Can Help Non-Profits Grow Impact and Income

By (author) Martyn Drake
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 3rd Apr 2020
Dimensions: w 147mm h 241mm d 15mm
Weight: 400g
ISBN-10: 1789663288
ISBN-13: 9781789663280
Barcode No: 9781789663280
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.

New & Used

Seller Information Condition Price
-New£22.88
+ FREE UK P & P

What Reviewers Are Saying

Submit your review
Newspapers & Magazines
"An indispensable guide. Any third sector senior leader will find something new and inspiring in this book." * Mark Lever, former CEO, National Autistic Society * "The chasm between commerce and charity needn't seem so great, nor so murky and perplexing. This book acts as a bridge between those two worlds. I wish I'd read it before I made that transition." * Martin Halliwell, Chief Financial Officer, British Red Cross * "It challenges conventional thinking in the sector in a really engaging and motivating way. It brings fresh thinking and uses great case-studies and research to reinforce its key points. I have already ordered copies of this book for everyone in my organization." * Richard Hawkes, Chief Executive, British Asian Trust *