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Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career. Confident Series

By (author) Adam Waters
Format: Paperback / softback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 10th Sep 2020
Dimensions: w 140mm h 216mm d 15mm
Weight: 257g
ISBN-10: 1789663369
ISBN-13: 9781789663365
Barcode No: 9781789663365
Synopsis
Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

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"This book is a MUST read for anyone wanting to break into the creative industries."--Rob Nicholls, Director at Grapevine Digital "Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely."--Dan Mitchell, Creative Director at Bigkid Agency "I taught him everything he knows. Now you can read it all in this book! It's a great SQL. "--Matt Clarke, Head of Digital, UK Ministry of Defence