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Quantitative Methods in Tourism
A Handbook. Aspects of Tourism
In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide goes beyond the approaches usually covered in introductory textbooks on quantitative methods to consider useful techniques for statistical inquiry into tourism matters of all but the most econometrically complex kind. The first part of the book concerns common issues in statistical analysis of data and the most widely-used techniques, while the second part describes and discusses several newer and less common approaches to data analysis that are valuable for tourism researchers and analysts.
Updates to the second edition include:
* a new chapter on "Big Data"
* consideration of data screening and cleaning
* the use of similarity and diversity indexes for comparing samples
* observations about the partial least squares (PLS) approach to path modelling
* a new section on multi-group structural equation modelling
* a new section on common method variance and its treatment
* revised and updated section on software
* fully updated references and examples
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What Reviewers Are Saying
An excellent practical guide for researchers, analysts, industry consultants and students, providing a rigorous yet readable account of standard and new quantitative statistical applications in tourism contexts. This usable reference book deserves a prominent place on every tourism scholar's bookshelf. * Larry Dwyer, University of Ljubljana, Slovenia * With wide coverage of quantitative approaches and practical examples in tourism, this book walks readers through the essentials of quantitative methods that are required to keep pace with the fast-changing tourism industry. The book provides a thorough review of quantitative techniques and addresses pressing issues such as "Big Data", making it a must-read reference for researchers, educators, practitioners, and students. * Rob Law, The Hong Kong Polytechnic University, Hong Kong * New material in the second edition of this handbook includes a chapter on big data and updated coverage of agent-based modelling. Illustrated throughout with a variety of well-chosen examples pertaining to a wide range of tourism topics, this is an essential addition to the book shelves of all tourism graduate students and researchers. * Sarah Nicholls, Michigan State University, USA *