New material in the second edition of this handbook includes a chapter on big data and updated coverage of agent-based modelling. Illustrated throughout with a variety of well-chosen examples pertaining to a wide range of tourism topics, this is an essential addition to the book shelves of all tourism graduate students and researchers. * Sarah Nicholls, Michigan State University, USA * With wide coverage of quantitative approaches and practical examples in tourism, this book walks readers through the essentials of quantitative methods that are required to keep pace with the fast-changing tourism industry. The book provides a thorough review of quantitative techniques and addresses pressing issues such as "Big Data", making it a must-read reference for researchers, educators, practitioners, and students. * Rob Law, The Hong Kong Polytechnic University, Hong Kong * An excellent practical guide for researchers, analysts, industry consultants and students, providing a rigorous yet readable account of standard and new quantitative statistical applications in tourism contexts. This usable reference book deserves a prominent place on every tourism scholar's bookshelf. * Larry Dwyer, University of Ljubljana, Slovenia * I highly recommend the reading of this book to all tourism researchers using quantitative methods. It offers a complete vision of all the methods that can be used, and provides important and extensive information. From a technical point of view, it is the most rigorous and reliable book in this field. -- Sylvain Petit, University of French Polynesia and University of Valenciennes, France * Tourism Analysis, Vol. 25 *