Hillman and Radel present a diverse, coherent and articulate array of contributions on qualitative research. The various contributors provide insights into why the application of thorough qualitative approaches is advancing within tourism. The insightful case studies provide clarity for complex methodological terminologies and a bridge between theory and practice. * Brian King, Hong Kong Polytechnic University, Hong Kong * What qualitative research technique should I use to address this tourism issue? This text helps answer this oft-asked question. Hillman and Radel have brought together a diverse range of qualitative research experts to explain the plethora of qualitative techniques relevant to tourism research and when each should be used. This well-written edited volume will be a valuable resource to enhance understanding of qualitative research for graduate students and researchers in tourism alike. * Leo Jago, University of Surrey, UK * This book offers tourism scholars and students invaluable insight into the merits and challenges of qualitative research. Hillman and Radel provide an excellent framework for exploring various qualitative approaches including grounded theory, ethnography, and phenomenology. The ethical framework, the emphasis on cultural considerations, and the case studies set it apart. * Elizabeth Roberts, Southern Cross University, Australia * I strongly recommend this book to both qualitative and quantitative researchers. This book will be an easy read for quantitative researchers who are looking for a succinct and comprehensive overview of research methods they might not be familiar with. The case studies will be helpful in illustrating the use of each research design. For qualitative researchers, the discussion of challenges, ethics, and new tools for doing qualitative research will

be appreciated as I know most of us qualitative researchers are continuously seeking novel and innovative research methods while we deal with all the challenges of doing qualitative research. I can also recommend this to industry practitioners who might want to explore other methods of qualitative research for their research problems. Finally, this book is a must-read for students who would be embarking on their dissertations and considering pursuing a qualitative approach to their research. -- Carmela Bosangit, Cardiff University, UK * Tourism Analysis, Vol. 25 * An informative and enjoyable read, Qualitative Methods in Tourism Research will not only help instructors teach research methodologies but the book will also inspire and give confidence to current and future generations of tourism qualitative researchers. -- Xavier Matteucci, Modul University Vienna, Austria * Journal of Qualitative Research in Tourism, Vol. 1, No. 1, 2020 *