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Regional Product Packaging

Edited by Yang Meng
Format: Hardback
Publisher: Images Publishing Group Pty Ltd, Mulgrave, Victoria, Australia
Published: 1st Jun 2018
Dimensions: w 215mm h 275mm
Weight: 1500g
ISBN-10: 1864707704
ISBN-13: 9781864707700
Barcode No: 9781864707700
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Synopsis
With the rapid development of the cultural tourism industry, how can local products be introduced to the market? The answer is, of course, through their packaging. Featuring the exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal, Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of each piece of packaging demonstrate its structure, and the design is explored in detail.

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