Pricewise - a name that is synonymous with shrewd and selective advice from the UK's only daily racing newspaper, the Racing Post. Pricewise is the name of the Racing Post's phenomenally successful tipping service, a name that is feared by the bookies. But how did Pricewise start and what are the secrets behind its advice? How do the people running the service go about making their selections? This book explores Pricewise's status as the world's best tipping service, its amazing rise from small beginnings and how it has changed and shaped the betting landscape. It takes the reader through the diary of its current compiler, Tom Segal and author of its success over the last few years. It looks at how his selections are viewed by the bookmakers and its impact on the betting exchanges. For anyone who enjoys having a bet, if only occasionally, this is a book that will give incisive insight and advice on how to bet selectively and with intelligence.