Kieran Maguire combines financial expertise with a supporter's love of football, and does very valuable work documenting and explaining clubs' financial workings, including illuminating areas of concern for supporters whose clubs have fallen into crisis. -- David Conn, The Guardian and author of The Fall of the House of FIFA Football needs Kieran. His brand of financial scrutiny is well thought out, simple to understand, but most of all consistent. He has no fear or favour and is always on the money. We have to change the financial and regulatory situation in football if we are to avoid more disasters like that at Bury, Bolton, Blackpool, Coventry and not least Accrington Stanley, a town that has first-hand experience of the desolation that can befall towns that lose their key social activity. -- Andy Holt MBE, Chairman, Accrington Stanley FC The Price of Football by Kieran Maguire is an excellent book for anyone who wants to understand how money impacts the game of football. You don't have to be an accountant to understand it. -- Margaret Decker, Birmingham City Supporters Trust The antithesis to the cliche that football is the beautiful game is the equally cliched statement that football is big business. Kieran Maguire explains the reality behind the latter claim, detailing the vast inequalities of wealth, mainly focused on the English elite levels ... Football doesn't come out of this looking particularly ethical or trustworthy. It is clear that there is plenty of sharp practice permitted within the rules ... Maguire does a fine job of deconstructing those rules, though, and shows how they more likely serve the interests of the big six clubs by protecting their position at the top of the Premier League from nouveau riche challengers ... should be essential reading for anyone even remotely considering investing in football ... For general readers ... it should increase your understanding of what goes on and why. -- Stephen Mumford, Times Higher Education