In Brussels lobbying is the oil that makes the wheels go round. No institution, no member state, no political group, no special interest can push a policy through unaided. Everyone needs allies, and everyone needs to lobby. Brussels has many lobbyists but only a few operate on the level of the superlobbyist.
Step by step, and with many anecdotes of successes and failures, Brussels public affairs specialist Milos Labovic shows what is needed to raise your game to superlobbyist level. Knowing the "animals in the EU jungle", understanding how the legislative process works and when and how to engage, building your networks strategically - these are among the keys to success. The book includes insights from contributors including Herman Van Rompuy, Frits Bolkestein, Richard Corbett, Eva Maydell, Emilio De Capitani and many other experts.
This book is for aspiring superlobbyists, students, journalists, academics, civil servants and anyone who wants to understand how Brussels really works.