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Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication. Basics Fashion Management

By (author) Gwyneth Moore
Format: Paperback / softback
Publisher: Bloomsbury Publishing PLC, Lausanne, Switzerland
Imprint: AVA Publishing SA
Published: 29th Oct 2012
Dimensions: w 155mm h 233mm d 11mm
Weight: 515g
ISBN-10: 2940411875
ISBN-13: 9782940411870
Barcode No: 9782940411870
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Synopsis
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

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This is an excellent text, not only does it take you through the ages but it also discussed different cultures and fashion. It is a rich and colourful text adding weight to this area of research. An absolute perfect text and a pleasure to read. I would recommend this text to students; I can see it being a valuable resource. -- Alison Braybrook, Plymouth College of Art, UK