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Organisational Responses to Social Media Storms

An Applied Analysis of Modern Challenges

By (author) Andy Phippen, Emma Bond
Format: Hardback
Publisher: Springer Nature Switzerland AG, Cham, Switzerland
Published: 7th Jul 2020
Dimensions: w 148mm h 210mm d 8mm
Weight: 284g
ISBN-10: 3030499766
ISBN-13: 9783030499761
Barcode No: 9783030499761
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Synopsis
This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new 'risk' culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

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