Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand. Respected wristwatch expert and historian Gisbert L. Brunner shares his extensive subject knowledge once more.A must-have for watch collectors, enthusiasts, and anyone wishing to become oneNo doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation. Watch enthusiasts have Wilsdorf to thank for many outstanding models and technical advances, including the first officially-certified wristwatches, the waterproof Oyster housing, the Datejust, and sports watches like the Submariner diver's watch, which dates back more than fifty years. Although this book gives the company's incredible tradition its due, it also devotes ample space to the present. Crafted in-house to exacting specifications, Rolex's breadth of timepieces combine the utmost in sophisticated luxury with advanced precision. All this and much more is yours to enjoy in this 2017 edition and third volume of the successful The Watch Book series.