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Color Sells

choose the right colors for your package

By (author) SendPoints
Format: Hardback
Publisher: Sendpoints, Hong Kong
Published: 1st May 2020
Dimensions: w 230mm h 300mm
ISBN-10: 9887928380
ISBN-13: 9789887928386
Barcode No: 9789887928386
Synopsis
Color psychology shows that color has great influence on our mind, which has been widely applied in product packaging and achieved great success in boosting sales. This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different products, which is further examined by a selection of outstanding package designs from around the world.

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