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Speaking and Listening Year 5

Format: Paperback / softback
Publisher: Oxford University Press, Oxford, United Kingdom
Imprint: Nelson Thornes Ltd
Published: 1st Jul 2005
ISBN-10: 0748794948
ISBN-13: 9780748794942
Barcode No: 9780748794942
Proposed Campaign Outline to Achieve Direct Sales Target ? Direct Response Advertising: Advertising in key publications with a direct response mechanism, e.g. order form with special discount. ? Direct Mail: Mailing bespoke sales leaflet to TRB database ? Teaching Matters Newsletter: Use to promote new products ? Parent & Child: Linking to relevant sales orders leaving DC ? Electronic Mailshot: E:Mailing LML registered users with special offer ? Website: Updating website and online catalogue ? PR Activity: Sending press releases, product reviews, relevant articles, reader offers etc. for inclusion in key publications

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