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Welcome to the Wired World

Key strategic agendas for commerce in the digital age

By (author) Anne Leer
Format: Paperback / softback
Publisher: Pearson Education Limited, Harlow, United Kingdom
Imprint: Pitman Publishing
Published: 23rd Dec 1999
Dimensions: w 187mm h 233mm d 17mm
Weight: 560g
ISBN-10: 0273635603
ISBN-13: 9780273635604
Barcode No: 9780273635604
Synopsis
It's no longer coming; it's here. What impact will the information superhighway have on businesses? What are the key commercial factors in the digital age? The answers are in this book. Welcome to the Wired World is about the strategic issues executives need to know, in order to take their businesses forward in the digital age. It provides a synthesis of and commentary on the key reports, surveys, and compliance and regulatory issues that are shaping commerce in the wired world. In addition, it will define the field of commercial practice: business models, markets, companies, legal frameworks, workers and more. Author : Anne Leer is a specialist in strategy and electronic media. She is strategic planning adviser to Oxford University Press and a research fellow at Oxford University.

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