Very Short Introductions - Business
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A project is a temporary organization of people and resou...
Branding is possibly the most powerful commercial and cul...
Corporate Social Responsibility (CSR) represents the soci...
What is entrepreneurship?
In this Very Short Introduction, John Hendry provides a l...
Work is deeply embedded in the moral and political charac...
Risk is everywhere - from genetically modified crops, dam...
Organization happens in the act of working with others to...
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Advertising is riddled with myths and misunderstandings.
Provides a comprehensive and engaging introduction to cop...
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